portfolio
portfolio
portfolio
Stage 1 research & insight report:
Everyone's an Entrepreneur, Gen Z Edition
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A research report exploring the question 'Why are Generation Z pursuing entrepreneurship more so than previous generations, and what does this mean for their future and the future of the work landscape?' Successfully identifying key insights around the topic to be actioned into a business idea for stage 2.
Brand Development & Promotion:
Brand Launch Pack
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A collaborative project, working with a fashion design student to create a brand and propose how to launch it. A women's fashion brand named aviate, connoting the inspiration of the designer being the aviation industry, dive into the brand launch pack to check-out the proposed brand I created and launched.
Live project with Gymshark:
3-year marketing strategy & insight report
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Working on a live brief with Gymshark, I successfully created a 3-year marketing strategy and insight report which led me to be shortlisted to present my ideas to the team at their HQ and was subsequently was awarded 2nd place. This was the highlight of my 2nd year at University and going to their HQ and presenting my marketing strategy massively built my confidence and excitement to push the boundaries and gain more experience in the industry.
awarded 2nd place, presenting my 3-year marketing strategy back at their head office
Live group project with FaceGym:
Product Development Pitch
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A group project working with FaceGym to innovate and pitch a new product development idea. Collectively creating a cohesive, presentation and pitching the idea, team work was essential in our strong execution of the idea and pitch. Working with FaceGym was a great opportunity to experience start-up culture and constant innovation, and developed my idea generation skills.
